Marketing to people who will listen: IconBuffet’s Free Delivery

IconBuffet has a new program called Free Delivery which delivers a fresh set of royalty-free stock icons to each of its members once a month.

Each member gets one of five sets made available that month, and can give a copy of their set to up to five other members. Membership is free, and you can use the icons wherever you like. (I’ve got Oslo Atomosphere if anyone wants it.)

What a unique and wonderful way to keep IconBuffet top-of-mind for icon afficianados! A well-executed marketing campaign that delivers a bit of value to customers, and will likely create new sales for IconBuffet. Nicely done!

[via SimpleBits]

Link: Free Delivery