A great example of blog marketing: macZOT and AppZapper
The problem: You’ve got a new shareware app, and you want the world to know.
The solution: macZOT and AppZapper set up a promotion that worked like this: For the entire day of April 2nd, they pledged to knock 5 cents off the price of AppZapper for every blog mention.
Within 6 hours, the price of the $12.95 app was down to zero, and AppZapper had 259 mentions throughout the blogosphere.
In exchange for 5,000 free copies of the app, they garnered blogger buzz that lasted weeks after the price returned to nornal.
Smart.
One Comment to “A great example of blog marketing: macZOT and AppZapper”