Great Packaging Makes All the Difference

odd_package_1.jpg

I got my first Oddica package today, and I’m quite impressed. The shirt quality is excellent (American Apparel, no surprise) and the ink looks great. And of course, snailbot is the coolest thing ever. But most of all, I was impressed with the quality of the packaging and freebies they included.

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Seth has been saying it for years now, and it’s still true: Everything is good enough.

Every tube of toothpaste at CVS will leave your teeth minty and clean. Every car will get you from point A to point B without breaking down. Every bottle of water will quench your thirst equally well.

Everything is good enough.

Most of the time, you’re buying a story, or you’re buying great packaging.

Posted on 14 June '06 by Amit Gupta, under Marketing.

2 Comments to “Great Packaging Makes All the Difference”

#1 Posted by Noah Brier (15.06.06 at 14:43 )

I actually just bought a gift from Flight 001 in NYC and couldn’t believe how beautifully they packaged it. I’ll buy more gifts there just so they’ll wrap it.

#2 Posted by Amanda (03.06.10 at 13:54 )

This is too funny! I just came accross this on accident— my husband designed snailbot for Oddica ;) Glad you liked it!

Amanda Wilson <








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