This is What Blogs Were Made For

One of my favorite new blogs is called The Knowledge for Thirst. It’s a beverage blog where two witty lads audition new beverages and blog about their experience.

Beverages are their passion and it comes through in their writing. The topic appeals to a pretty narrow slice of the population. But that slice, of which I am a member, loves what they’re doing.

It shines because it’s focused and because Kevin Fanning and Josh Allen write very, very well. Even if you’re only mildly interested in beverages, it’s hard not to love their writing. And it’s hard not to love a medium that allows two guys explore their passion so easily. Here’s a sample:

Thums-Up Cola is marketed in India as a manly drink, (i.e. right up my alley) and they got off on the good foot with me before I even had one taste. Here’s what I liked about the bottle:

Bottle cap was NOT a twist-off, so it required extreme manliness and/or bottle opener to pry off;

The bottles themselves were all scratched up and chafed, like they fell off a cargo boat in the middle of the Atlantic and judo-chopped every fish they encountered on their long swim to my local grocer’s refrigerator.

As for the taste, well, even a hunk of man such as myself cannot resist the charms of a refreshing soda. I felt like Thums-Up is overall very similar to Coke, starting off with a very strong cola bite. But it has a finish that’s heavy on the caramel, which made me want to fell every tree in a forest, leaving it denuded and fearful of its life. (Continued…)

See The Knowledge for Thirst for more. (How else will you learn about the mythical, and delicious, Inca Kola?)

I’ve just discovered that the venerable BevNET recently started a blog. Visit it for posts such as “Sprite redesign misses the mark,” and “Blue coloring — a reliable way to fail.” The Knowledge for Thirst is better.