Amit Gupta’s Blog

Photojojo/Lifehacker/Digg Traffic Impact

We ran a Photojojo tutorial today, How to make your own Photo Pop-Outs, that proved quite popular. We sent out a newsletter about it, it got picked up by a bunch of blogs, by Lifehacker, and later hit the Digg and Del.icio.us homepages.

Looking at the traffic patterns for the page over the course of the day, you can see what kind of impact each of those sources had. This is by no means a scientific survey, and there are surely a lot of complicating factors that swayed the numbers in one direction or another, but it’s interesting just the same.

Stats by Shaun Inman’s Mint.

Posted on 21 February '07 by Amit Gupta, under Marketing, Photojojo.

6 Comments to “Photojojo/Lifehacker/Digg Traffic Impact”

#1 Posted by Ian Van Ness (21.02.07 at 14:32 )

Really interesting!

To add to your data, I just wanted to point out that we started publishing our individual article view numbers last night (data has been aggregated for a while now), which in some ways might help correspond the lifehacker stuff to the number of diggs that your article got on digg.
To view, hover over the permalink icon on the article itself (or in the post listings on the front page) and you should see the view count (”Views: ###”).

Looking at it right now, the post on lifehacker for the photo pop outs has over 2000 pageviews (but oddly, no comments)!

#2 Posted by Nick Gray (21.02.07 at 20:47 )

Mmmm, yummy data. Thanks for sharing this.

#3 Posted by Amit Gupta (21.02.07 at 22:46 )

That’s a neat Lifehacker hack. Thanks, Ian! :)

Amit

#4 Posted by Gil (22.02.07 at 11:50 )

At Squidoo we’ve gotten to the digg homepage a number of times, but the traffic we get from it never seems to be over the top. I can’t tell if all those sites who suffer the digg effect go down because their stories get substantially more traffic than ours, or if they’re just on REALLY weak servers.

#5 Posted by Amit Gupta (22.02.07 at 14:08 )

Yeah, this is our 9th or 10th digg homepage appearance, and it’s never really put a big load on the machine. Most of the site’s on digg’s homepage at any given time aren’t down, it’s really only when the page being linked to is on a shared machine or has a big download or movie or something that maxes bandwidth.

Amit

#6 Posted by The Email Newsletter Model Is Not Broken | Cory Miller Blog Design | Offering Custom WordPress Themes (21.07.07 at 09:07 )

[...] SOCIAL NETWORKING – This model also works well with social networking … enter Digg, Del.ico.us, Reddit, StumbleUpon, etc. PhotoJojo sends their email newsletter out at 3 a.m. and saw it make Digg later that day. [...]

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