Congrats to Joe and AirBed & Breakfast!

My pal Joe Gebbia’s got a really cool site called AirBed & Breakfast… it’s sort of like an up-market version of Couchsurfing. It lets users rent their apartment to people traveling to their city, and travelers get a cheaper stay than a hotel, and some local flavor.

I wrote about them back in March and am thrilled to see ‘em getting more and more attention. Just in the past few days, they got a plug in the Wall Street Journal and a post in TechCrunch!

Their marketing strategy for the site, by the way, is spot-on. Instead of trying to attack the entire world at once (and spreading themselves too thin, with cities upon cities with no listings) or concentrating on one city at a time (slow), they’re latching onto popular events and conferences.

By creating campaigns around design and political conferences and major events, they make it temporal, and relevant. In one stroke, the site is worth talking about and blogging about for anyone who’s talking or blogging about that event. Smart.