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	<title>Amit Gupta's Blog &#187; Marketing</title>
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	<link>http://amitgupta.com/blog</link>
	<description>Entrepreneur and gentleman. Lives in San Francisco. Takes photos.</description>
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		<title>Come see me at SXSW, Friday at 5pm</title>
		<link>http://amitgupta.com/blog/shoebox/2009/03/11/see-me-at-sxsw/</link>
		<comments>http://amitgupta.com/blog/shoebox/2009/03/11/see-me-at-sxsw/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 20:00:03 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photojojo]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/?p=516</guid>
		<description><![CDATA[I&#8217;ll be on a panel called Try Making Yourself More Interesting Friday at 5pm, in Room A along with Brian Oberkirch (Small Good Thing), DL Byron (Bike Hugger), David Rees (mnftiu.cc), and Kristina Halvorson (Brain Traffic).
I&#8217;ll be talking about Photojojo and the topic is how to get people to pay attention to what you&#8217;re doing.
As [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be on a panel called <b><a href="http://sxsw2009.sched.org/event/dd812a76f951171b707b85c40e534808">Try Making Yourself More Interesting</a></b> Friday at 5pm, in <a href="http://maps.google.com/maps?f=q&#038;hl=en&#038;geocode=&#038;q=Austin+Convention+Ctr,+Room+A&#038;z=13&#038;layer=t">Room A</a> along with Brian Oberkirch (Small Good Thing), DL Byron (Bike Hugger), David Rees (mnftiu.cc), and Kristina Halvorson (Brain Traffic).</p>
<p>I&#8217;ll be talking about <b><a href="http://photojojo.com/">Photojojo</a></b> and the topic is how to get people to pay attention to what you&#8217;re doing.</p>
<p>As usual, <strong>if you&#8217;re in town and want to meet up</strong>, <a href="http://amitgupta.com/blog/contact/">drop me a line</a>!</p>
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		<title>Upcoming Speaking Engagements: Macworld, PMA, SXSW</title>
		<link>http://amitgupta.com/blog/shoebox/2009/01/07/upcoming-speaking-engagements/</link>
		<comments>http://amitgupta.com/blog/shoebox/2009/01/07/upcoming-speaking-engagements/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 19:46:41 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Photojojo]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/?p=511</guid>
		<description><![CDATA[Jan 7th: I&#8217;ll be on stage at Macworld with my pal Rick Smolan talking about Photojojo and cool new things in digital photography.
March 1st: At PMA this year, I&#8217;ll be doing a solo session on day 1 of DIMA (the series looking at emerginc tech trends in photography). I&#8217;ll be talking about some of the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://amitgupta.com/blog/_uploads/skitch/Photoshop-20090107-113301.jpg" alt="Photoshop" align="right" /><strong>Jan 7th: </strong>I&#8217;ll be on stage at <strong>Macworld</strong> with my pal Rick Smolan talking about <strong><a href="http://photojojo.com/">Photojojo</a></strong> and cool new things in digital photography.</p>
<p><strong>March 1st: </strong>At <strong><a href="http://www.pmai.org/pma09home.aspx?id=11224">PMA</a></strong> this year, I&#8217;ll be doing a <a href="http://www.pmai.org/PMA09info.aspx?id=13362">solo session on day 1</a> of DIMA (the series looking at emerginc tech trends in photography). I&#8217;ll be talking about some of the &#8220;wacky&#8221; things we&#8217;re doing with Photojojo and how brick-and-mortar retailers can get involved.</p>
<p><strong>March 13th: </strong>And I&#8217;ll be going to <strong><a href="http://sxsw.com/">SXSW</a></strong> for the first time, where I&#8217;ll be sitting on a panel my friend Brian Oberkirch is organizing called &#8220;<a href="http://panelpicker.sxsw.com/ideas/view/1510">Try Making Yourself More Interesting</a>&#8221; talking about how we built Photojojo&#8217;s brand and community to be more human and fun.</p>
<p><em>If you&#8217;ll be at any of these events, come by, or <a href="http://amitgupta.com/blog/contact/">drop me a line</a>. I&#8217;d love to meet you!</em></p>
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		<title>Congrats to Joe and AirBed &amp; Breakfast!</title>
		<link>http://amitgupta.com/blog/shoebox/2008/08/11/congrats-to-joe-and-airbed-breakfast/</link>
		<comments>http://amitgupta.com/blog/shoebox/2008/08/11/congrats-to-joe-and-airbed-breakfast/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 19:14:14 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/?p=500</guid>
		<description><![CDATA[My pal Joe Gebbia&#8217;s got a really cool site called AirBed &#038; Breakfast&#8230; it&#8217;s sort of like an up-market version of Couchsurfing. It lets users rent their apartment to people traveling to their city, and travelers get a cheaper stay than a hotel, and some local flavor.
I wrote about them back in March and am [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://amitgupta.com/blog/_uploads/2008/08/airbed-wsj.jpg" align="right"/>My pal Joe Gebbia&#8217;s got a really cool site called <a href="http://airbedandbreakfast.com/">AirBed &#038; Breakfast</a>&#8230; it&#8217;s sort of like an up-market version of <a href="http://couchsurfing.com/">Couchsurfing</a>. It lets users rent their apartment to people traveling to their city, and travelers get a cheaper stay than a hotel, and some local flavor.</p>
<p>I wrote about them <a href="http://amitgupta.com/blog/shoebox/2008/03/03/airbed-breakfast/">back in March</a> and am thrilled to see &#8216;em getting more and more attention. Just in the past few days, they got <a href="http://online.wsj.com/article/SB121803424407616937.html">a plug in the Wall Street Journal</a> and a <a href-="http://www.techcrunch.com/2008/08/11/airbed-and-breakfast-takes-pad-crashing-to-a-whole-new-level/">post in TechCrunch</a>!</p>
<p>Their <strong>marketing strategy for the site, by the way, is spot-on</strong>. Instead of trying to attack the entire world at once (and spreading themselves too thin, with cities upon cities with no listings) or concentrating on one city at a time (slow), they&#8217;re <strong>latching onto popular events and conferences</strong>.</p>
<p>By creating campaigns around design and political conferences and major events, they make it temporal, and relevant. In one stroke, the site is worth talking about and blogging about for anyone who&#8217;s talking or blogging about that event. Smart.</p>
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		<title>I&#8217;m Speaking at PSFK SF on July 17th</title>
		<link>http://amitgupta.com/blog/shoebox/2008/07/07/im-speaking-at-psfk-sf-on-july-17th/</link>
		<comments>http://amitgupta.com/blog/shoebox/2008/07/07/im-speaking-at-psfk-sf-on-july-17th/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 16:02:40 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/?p=493</guid>
		<description><![CDATA[Just a quick note &#8212; I&#8217;ll be speaking on a panel at PSFK&#8217;s San Francisco conference on July 17th, alongside Liz Dunn of FunnyOrDie and Jeremy Townsend of The Ghetto Gourmet.
I&#8217;m fearful that it will start ridiculously early. (But glad that Piers took my suggestion and booked the Swedish American Hall, which is only a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://amitgupta.com/blog/_uploads/2008/07/logo-psfk.gif" alt="PSFK" align="right" />Just a quick note &#8212; I&#8217;ll be <a href="http://www.psfk.com/2008/07/psfk-conference-san-francisco-speaker-amit-gupta.html">speaking on a panel</a> at <a href="http://psfk.com/">PSFK</a>&#8217;s San Francisco conference on July 17th, alongside Liz Dunn of <a href="http://FunnyOrDie.com/">FunnyOrDie</a> and Jeremy Townsend of <a href="http://theghet.com/">The Ghetto Gourmet</a>.</p>
<p>I&#8217;m fearful that it will start ridiculously early. (But glad that <a href="http://flickr.com/photos/superamit/2404059484/">Piers</a> took my suggestion and booked the Swedish American Hall, which is only a block away from my apt!)</p>
<p>Link: <strong><a href="http://www.psfk.com/2008/07/psfk-conference-san-francisco-speaker-amit-gupta.html">A mini-interview with me on PSFK</a></strong><br />
Link: <strong><a href="http://www.psfk.com/psfk-conference-san-francisco">Conference details + tickets</a></strong><br />
<small><i>(I have one free ticket&#8230; haven&#8217;t decided how to give it out yet..)</i></small></p>
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		<title>When We Messed up Mother&#8217;s Day</title>
		<link>http://amitgupta.com/blog/shoebox/2008/05/26/when-we-messed-up-mothers-day/</link>
		<comments>http://amitgupta.com/blog/shoebox/2008/05/26/when-we-messed-up-mothers-day/#comments</comments>
		<pubDate>Mon, 26 May 2008 11:17:22 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photojojo]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/?p=489</guid>
		<description><![CDATA[I have a post up on Rohit Bhargava&#8217;s site, The Personality Project, about how we messed up last Mother&#8217;s Day. I&#8217;ve gotten good feedback on it, but reading it still gives me the chills.
Thanks to Jinal Shah for getting me involved!
Link: I messed up
]]></description>
			<content:encoded><![CDATA[<p>I have a post up on Rohit Bhargava&#8217;s site, The Personality Project, about how <a href="http://www.thepersonalityproject.com/amitgupta/">we messed up last Mother&#8217;s Day</a>. I&#8217;ve gotten good feedback on it, but reading it still gives me the chills.</p>
<p>Thanks to <a href="http://stylestation.typepad.com/">Jinal Shah</a> for getting me involved!</p>
<p>Link: <strong><a href="http://www.thepersonalityproject.com/amitgupta/">I messed up</a></strong></p>
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		<title>Interview with me on Behance</title>
		<link>http://amitgupta.com/blog/shoebox/2008/01/08/interview-with-me-on-behance/</link>
		<comments>http://amitgupta.com/blog/shoebox/2008/01/08/interview-with-me-on-behance/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 02:36:03 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Photojojo]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2008/01/08/interview-with-me-on-behance/</guid>
		<description><![CDATA[Heather just posted a super-nice interview with me on Photojojo, Jelly, and marketing to Behance. Thanks, Heather!
Link: Behance: Amit Gupta
]]></description>
			<content:encoded><![CDATA[<p><img id="image439" src="http://www.amitgupta.com/blog/_uploads/2008/01/top_logo.gif" alt="top_logo.gif" hspace="10" vspace="10" align="right" />Heather just posted a super-nice interview with me on Photojojo, Jelly, and marketing to <a href="http://www.behance.com/">Behance</a>. Thanks, Heather!</p>
<p>Link: <b><a href="http://www.behance.com/Featured/Articles/Amit-Gupta-Relentless-Interaction/5663">Behance: Amit Gupta</a></b></p>
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		<title>Jamie&#8217;s Internet Famous class in TIME</title>
		<link>http://amitgupta.com/blog/shoebox/2007/12/26/jamies-class-in-time/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/12/26/jamies-class-in-time/#comments</comments>
		<pubDate>Wed, 26 Dec 2007 21:13:13 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Friends]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/12/26/jamies-class-in-time/</guid>
		<description><![CDATA[
My pal and Jelly-er Jamie Wilkinson has been teaching an awesome class at Parson&#8217;s on how to achieve Internet fame. It&#8217;s tailored towards art students for whom these skills are extra important in getting their work out there.
He was recently profiled in TIME Magazine. Way to go, Jamie!
I didn&#8217;t know this before, but apparently the [...]]]></description>
			<content:encoded><![CDATA[<p><center><img id="image436" src="http://www.amitgupta.com/blog/_uploads/2007/12/famo.jpg" alt="famo.jpg" /></center><br />
My pal and Jelly-er <a href="http://tramchase.com/">Jamie Wilkinson</a> has been teaching an awesome class at Parson&#8217;s on how to achieve Internet fame. It&#8217;s tailored towards art students for whom these skills are extra important in getting their work out there.</p>
<p>He was recently <a href="http://www.time.com/time/business/article/0,8599,1697486-2,00.html">profiled in TIME Magazine</a>. Way to go, Jamie!</p>
<p>I didn&#8217;t know this before, but apparently the final grades are dependent on each students internet fame at the end of the semester. (Or, I assume, change/improvement in their frame.) Beautiful.</p>
<p>Here&#8217;s a choice quote:</p>
<blockquote><p>
<i>Durtsche [a student] says the class has helped him to look differently at the Internet, at how quickly famo comes and goes&#8230; &#8220;You have to be creative, especially in this class to get an A. Why do you think I&#8217;m talking to you? This story is going online with my name, isn&#8217;t it? That&#8217;s more famo, right there.&#8221;</i>
</p></blockquote>
<p>Link: <b><a href="http://www.time.com/time/business/article/0,8599,1697486,00.html">Googling for your Grade (TIME)</a></b>, <b><a href="http://internetfamo.us/class/about">more about the class</a></b></p>
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		<title>Wants for Sale is Artistic Promotion Genius</title>
		<link>http://amitgupta.com/blog/shoebox/2007/12/25/wants-for-sale-is-artistic-promotion-genius/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/12/25/wants-for-sale-is-artistic-promotion-genius/#comments</comments>
		<pubDate>Tue, 25 Dec 2007 19:24:42 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/12/25/wants-for-sale-is-artistic-promotion-genius/</guid>
		<description><![CDATA[
Christine and Justin are a couple in NYC. They&#8217;ve made paintings of things they want, and they&#8217;re selling each painting for the amount of money it&#8217;d cost to buy that item. Simple genius. This is a story built to spread.
Link: Wants for Sale [via ReadWriteWeb]
See also: Kate&#8217;s work at Obsessive Consumption, Meg Scheminske&#8217;s Piecemeal Painting [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image431" src="http://www.amitgupta.com/blog/_uploads/2007/12/wantsforsale.jpg" alt="wantsforsale.jpg" /></p>
<p>Christine and Justin are a couple in NYC. They&#8217;ve made paintings of <a href="http://www.wantsforsale.com/wants.html">things they want</a>, and they&#8217;re selling each painting for the amount of money it&#8217;d cost to buy that item. Simple genius. This is a story built to spread.</p>
<p>Link: <b><a href="http://www.wantsforsale.com/">Wants for Sale</a></b> <small>[via <a href="http://www.readwriteweb.com/archives/genius_idea_wants_for_sale.php#more">ReadWriteWeb</a>]</small></p>
<p><small>See also: <a href="http://www.flickr.com/photos/kateconsumption/collections/72157600002150183/">Kate&#8217;s work at Obsessive Consumption</a>, <a href="http://flickr.com/photos/63038464@N00/134254248/">Meg Scheminske&#8217;s Piecemeal Painting Sale</a></small></p>
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		<title>CommandShift3 Press Roundup (Wired, 37Signals, ReadWriteWeb, Delicious, Reddit, etc.)</title>
		<link>http://amitgupta.com/blog/shoebox/2007/12/17/commandshift3-press-roundup-wired-37signals-readwriteweb-delicious-reddit-etc/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/12/17/commandshift3-press-roundup-wired-37signals-readwriteweb-delicious-reddit-etc/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 21:25:52 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[CommandShift3]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/12/17/commandshift3-press-roundup-wired-37signals-readwriteweb-delicious-reddit-etc/</guid>
		<description><![CDATA[
Last week we launched CommandShift3, and we&#8217;ve had an amazing response.
Silicon Alley Reporter was first on the scene, 37Signals linked to it, Wired blogged it, calling it a &#8220;refreshingly quirky twist on a popular online face-off model.&#8221; (And they liked our About page), SEOMoz mentions CS3 in their weekly roundup, saying &#8220;It&#8217;s a great way [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image444" src="http://www.amitgupta.com/blog/_uploads/2008/01/Week-1-Logos.jpg" alt="Week-1-Logos.jpg"  /></p>
<p>Last week we launched <a href="http://commandshift3.com/">CommandShift3</a>, and we&#8217;ve had an amazing response.</p>
<p><a href="http://www.alleyinsider.com/2007/12/jelly-coworkers-launch-hotornot-for-web-design.html"><b>Silicon Alley Reporter</b> was first on the scene</a>, <a href="http://www.37signals.com/svn/posts/739-sunspots-the-blue-collar-edition"><b>37Signals</b> linked to it</a>, <a href="http://blog.wired.com/underwire/2007/12/two-websites-en.html"><b>Wired</b> blogged it</a>, calling it a <i>&#8220;refreshingly quirky twist on a popular online face-off model.&#8221;</i> (And they liked our About page), <a href="http://www.seomoz.org/blog/thursday-roundup-for-the-week-of-december-9-2007"><b>SEOMoz</b> mentions CS3 in their weekly roundup</a>, saying <i>&#8220;It&#8217;s a great way to prove to bosses obsessed with look and feel that those things matter&#8230;&#8221;</i>, Women Tech blog <b>geeksugar</b> declared it their <a href="http://geeksugar.com/875124">Website of the Day</a>, <a href="http://www.lvhrd.org/index.php/2007/12/11/commandshift3-website-deathmatch/"><b>LVHRD</b> wrote it up</a>, and so did <a href="http://www.metafilter.com/67351/BestDesigned-Sites-on-the-Web-by-Popular-Vote"><b>Metafilter</b></a> (<i>thanks Matt!</i>).</p>
<p><a href="http://www.simplebits.com/notebook/2007/12/11/commandshift3.html">Dan Cederholm</a> (SimpleBits), <a href="http://www.zeldman.com/">Jeffrey Zeldman</a> (Happy Cog), <a href="http://www.iamcal.com/linklog/1197495668/">Cal Henderson</a> (Flickr), <a href="http://airbagindustries.com/">Airbag Industries</a>, <a href="http://cameronmoll.com/linkage/">Cameron Moll</a>, <a href="http://benbrown.com/says/2007/12/11/command-shift-3/">Ben Brown</a>, <a href="http://joshspear.com/item/commandshift3/">Josh Spear</a>, and <a href="http://elliotjaystocks.com/blog/archive/2007/best-of-css-design-2007-top-blog-designs-of-2007-snap2objects-interview/">Elliot Jay Stocks</a> (Carsonified) also gave us some link love.</p>
<p>We were also <a href="http://www.flickr.com/photos/superamit/2104333986/">#1 on Delicious Popular</a>, on the front page of <a href="http://reddit.com/info/62pn2/comments/">Reddit</a>, and <a href="http://www.flickr.com/photos/superamit/2103026453/">got lots of friends twittering</a>.</p>
<p>Today, we hit <a href="http://www.readwriteweb.com/archives/commandshift3.php"><b>Read/WriteWeb</b></a> (Thanks, Marshall!)</p>
<p>Thanks times 60 million to everyone who&#8217;s spread the word and checked out he site. We love you, and we&#8217;re working on a lot of awesome new stuff for CS3 for you. Stay tuned.</p>
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		<title>The biggest Jelly ever, Coverage on JetSet, Clark Howard, and 12 More Jellies</title>
		<link>http://amitgupta.com/blog/shoebox/2007/12/05/the-biggest-jelly-ever-coverage-on-jetset-clark-howard-and-12-more-jellies/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/12/05/the-biggest-jelly-ever-coverage-on-jetset-clark-howard-and-12-more-jellies/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 03:12:13 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Jelly]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[nextNY]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/12/05/the-biggest-jelly-ever-coverage-on-jetset-clark-howard-and-12-more-jellies/</guid>
		<description><![CDATA[A quick update from Jellyland&#8230;
Quite possibly the largest Jelly yet takes place in Atlanta, GA this Friday.
Also on Friday, the ever-popular Austin Jelly, and the one that started it all, Jelly in NYC returns to House 2.0 this week.
Coming up next: Chicago Jelly (organized by my pal Sean Johnson!), Boston Jelly, Jelly in the O.C., [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image403" src="http://www.amitgupta.com/blog/_uploads/2007/11/jelly4-250px.jpg" alt="jelly4-250px.jpg" align="right" />A quick update from <a href="http://www.workatjelly.com/">Jelly</a>land&#8230;</p>
<p>Quite possibly the <a href="http://wiki.workatjelly.com/JellyinATL-December7">largest Jelly yet</a> takes place in Atlanta, GA this Friday.</p>
<p>Also on Friday, the <a href="http://wiki.workatjelly.com/Jelly-Austin-December-7-2007">ever-popular Austin Jelly</a>, and the one that started it all, <a href="http://wiki.workatjelly.com/JellyInNYC">Jelly in NYC</a> returns to <a href="http://www.amitgupta.com/house2.0/">House 2.0</a> this week.</p>
<p><b>Coming up next:</b> <a href="http://wiki.workatjelly.com/Chicago">Chicago Jelly</a> (organized by my pal <a href="http://www.sean-johnson.com/">Sean Johnson</a>!), <a href="http://wiki.workatjelly.com/JellyInBoston">Boston Jelly</a>, <a href="http://wiki.workatjelly.com/JellyOrangeCounty">Jelly in the O.C.</a>, and <a href="http://wiki.workatjelly.com/JellyInManila">Manilla Jelly</a>.</p>
<p><b>Recently:</b> <a href="http://wiki.workatjelly.com/JellyInHouston">Houston Jelly</a> and <a href="http://wiki.workatjelly.com/JellyInSingapore">Singapore Jelly</a>.</p>
<p><b>Gathering steam:</b> <a href="http://wiki.workatjelly.com/Milwaukee">Milwaukee Jelly</a>, <a href="http://wiki.workatjelly.com/JellyInTucson">Tuscon Jelly</a>, and <a href="http://wiki.workatjelly.com/JellyInSanFrancisco">San Francisco Jelly</a>. (I know, I know, I&#8217;ve been busy!)</p>
<p>&#8230; and some <b>recent press</b>: we were on the <a href="http://clarkhoward.com/shownotes/2007/11/08/">Clark Howard radio show</a>, and the hugely popular video blog, <a href="http://epicfu.com/2007/11/top-5-whatevs-how-to-not-maste.html">The JetSet Show</a>.</p>
<p>Here&#8217;s the JetSet clip:</p>
<p><object type="application/x-shockwave-flash" width="500" height="333" data="http://www.vimeo.com/moogaloop.swf?clip_id=419030&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=FFE105"><param name="quality" value="best" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=419030&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=FFE105" /></object></p>
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		<title>A genuinely Clever Banner Ad!</title>
		<link>http://amitgupta.com/blog/shoebox/2007/11/21/wow-a-genuinely-clever-banner-ad/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/11/21/wow-a-genuinely-clever-banner-ad/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 05:23:27 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/11/21/wow-a-genuinely-clever-banner-ad/</guid>
		<description><![CDATA[Clever mac banner ad from Amit Gupta on Vimeo.
From Apple. Go figure! :)
[via MacRumors]
]]></description>
			<content:encoded><![CDATA[<p><object type="application/x-shockwave-flash" width="500" height="409" data="http://www.vimeo.com/moogaloop.swf?clip_id=396000&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=4cbbcb"><param name="quality" value="best" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=396000&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=4cbbcb" /></object><br /><a href="http://www.vimeo.com/396000/l:embed_396000">Clever mac banner ad</a> from <a href="http://www.vimeo.com/amit/l:embed_396000">Amit Gupta</a> on <a href="http://vimeo.com/l:embed_396000">Vimeo</a>.</p>
<p>From Apple. Go figure! :)</p>
<p><small>[via <a href="http://www.macrumors.com/2007/11/20/dont-give-up-on-vista-web-ad/">MacRumors</a>]</small></p>
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		<title>Facebook Social Ads Strangeness</title>
		<link>http://amitgupta.com/blog/shoebox/2007/11/14/facebook-social-ads-strangeness/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/11/14/facebook-social-ads-strangeness/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 02:27:18 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/11/14/facebook-social-ads-strangeness/</guid>
		<description><![CDATA[
I&#8217;ve been experimenting with Facebook ads. Like Fred Wilson, I found I was getting very few pageviews and no clicks at all until I created this ad that started last night, and bumped my CPC bid from $0.10 to $0.15. Within a few minutes, it had 1000s of views and started seeing clicks.
In a couple [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image407" src="http://www.amitgupta.com/blog/_uploads/2007/11/2026106251_dbde0bf242.jpg" alt="2026106251_dbde0bf242.jpg" /></p>
<p>I&#8217;ve been experimenting with Facebook ads. <a href="http://avc.blogs.com/a_vc/2007/11/my-facebook-ad-.html">Like Fred Wilson</a>, I found I was getting very few pageviews and no clicks at all until I created this ad that started last night, and bumped my CPC bid from $0.10 to $0.15. Within a few minutes, it had 1000s of views and started seeing clicks.</p>
<p>In a couple hours, I&#8217;d reached reached 138 clicks ($10 worth). Then Facebook banished my ad, and I have no idea why.</p>
<p>Today the ad page updated to tell me my ad was in violation of <a href="http://www.facebook.com/ad_guidelines.php">Facebook&#8217;s Advertising Guidelines</a>, sections 4, 5, and 6. It&#8217;s strange&#8230; you can see my ad in this screenshot, and I can&#8217;t really see how it&#8217;s in violation.</p>
<p>Here are sections 4, 5, and 6 of Facebook&#8217;s Ad Guidelines:</p>
<blockquote><p>
4. Grammar, spelling, and capitalization</p>
<li>Ad text must be in logical sentence form and contain grammatically correct spacing.
</li>
<li>Ads must use correct spelling.
</li>
<li>Ads may not include unnecessary capitalization (such as &#8216;FREE&#8217;). Acronyms may be capitalized.
</li>
<li>Ads may not include excessive repetition.
<p>5. Punctuation and symbols
</li>
<li>The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
</li>
<li>Repeated and unnecessary punctuation or symbols is not permitted.
</li>
<li>Symbols may not be used to substitute for letters (e.g., &#8220;$ave&#8221; instead of &#8220;save&#8221;).
<p>6. Language and image content
</li>
<li>Provocative images will not be accepted.
</li>
<li>Ads may not contain, facilitate or promote adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual.
</li>
<li>Ads may not contain, facilitate or promote offensive, profane, vulgar, obscene, or inappropriate language.
</li>
<li>Ads may not contain, facilitate or promote defamatory, libelous, slanderous and/or unlawful content.
</li>
</blockquote>
<p>Any ideas?</p>
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		<title>Great use of Email at Meetup.com</title>
		<link>http://amitgupta.com/blog/shoebox/2007/11/13/great-use-of-email-at-meetupcom/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/11/13/great-use-of-email-at-meetupcom/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 23:06:56 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/11/13/great-use-of-email-at-meetupcom/</guid>
		<description><![CDATA[
With all the attention on 2.0 tech and RSS and the like, people tend to forget that for most people, even the leading-edge, email is still the killer app for the Internet.
I wanted to share this example of well-thought email usage on Meetup.com
Meetup already makes heavy use of email once you join a group (sometimes [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image405" src="http://www.amitgupta.com/blog/_uploads/2007/11/2004672119_8a350dfb96.jpg" alt="2004672119_8a350dfb96.jpg" /></p>
<p>With all the attention on 2.0 tech and RSS and the like, people tend to forget that for most people, even the leading-edge, email is still the killer app for the Internet.</p>
<p>I wanted to share this example of well-thought email usage on <a href="http://Meetup.com/">Meetup.com</a></p>
<p>Meetup already makes heavy use of email once you join a group (sometimes too heavy) but I love what they&#8217;re doing <b>to encourage you to join and create groups that don&#8217;t even exist yet</b>. This is such a smart way to increase engagement among the users they already have.</p>
<p>You indicate topical interest, and when a meetup starts within X miles of your location, they tell you about it. Even better, their <b>&#8220;Pledges&#8221; increases your commitment to the group</b> and the likelihood that you&#8217;ll attend the meetings and help promote and grow the group. Beautiful.</p>
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		<title>Amazin&#8217; Giftbox Sees 20% DAILY User Growth</title>
		<link>http://amitgupta.com/blog/shoebox/2007/07/16/amazin-giftbox-sees-20-daily-user-growth/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/07/16/amazin-giftbox-sees-20-daily-user-growth/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 04:35:31 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/07/16/amazin-giftbox-sees-20-daily-user-growth/</guid>
		<description><![CDATA[Facebook viral application growth continues to astound me. Amazin&#8217; Giftbox, which Gil and released about two and a half weeks ago, has been seeing consistent total userbase growth between 15-20%, DAILY.
And it&#8217;s on autopilot right now&#8211;we&#8217;re doing nothing to make it grow. Wow.
A few things worth noting: (1) Fridays, Saturdays, and Sundays seem to be [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image326" src="http://www.amitgupta.com/blog/_uploads/2007/07/825337386_8ddd278219_o.jpg" alt="825337386_8ddd278219_o.jpg" align="right" />Facebook viral application growth continues to astound me. <a href="http://www.facebook.com/apps/application.php?id=2477757465">Amazin&#8217; Giftbox</a>, which Gil and released about two and a half weeks ago, has been seeing <i>consistent total userbase growth between 15-20%, DAILY</i>.</p>
<p>And it&#8217;s on autopilot right now&#8211;we&#8217;re doing nothing to make it grow. Wow.</p>
<p>A few things worth noting: (1) Fridays, Saturdays, and Sundays seem to be &#8220;slow&#8221; days on Facebook. (See top chart.) (2) # of app installs per hour still correlates well to daytime hours in North America. (3) To increase the total userbase by 15% everyday, the raw number of people who add the application each day has to be dramatically greater than the day before. From the top chart here, you can see that&#8217;s exactly what&#8217;s happening (minus the slow weekend.)</p>
<p>FWIW, among apps with between 10k and 100k users, Amazin&#8217; Giftbox is the 5th most viral app on facebook right now, according to Appsaholic. (It&#8217;s tied at 20% daily growth with the 4th place &#8220;Harry Potter Magic Spells&#8221;)</p>
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		<title>Photojojo Hits 100,000 Subscribers</title>
		<link>http://amitgupta.com/blog/shoebox/2007/07/03/photojojo-hits-100000-subscribers/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/07/03/photojojo-hits-100000-subscribers/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 19:30:26 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photojojo]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/07/03/photojojo-hits-100000-subscribers/</guid>
		<description><![CDATA[
102,000, to be more exact.
New subscriber growth at Photojojo continues to accelerate. It&#8217;s taken us 1 year and 3 months to get to this point, and we&#8217;ve spent $0 on advertising and marketing. It&#8217;s all thanks to really enthusiastic readers who blog about us, tell their friends about us, and help spread the word. Thank [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image322" src="http://www.amitgupta.com/blog/_uploads/2007/07/photojojosubgrowth.jpg" alt="photojojosubgrowth.jpg" /></p>
<p>102,000, to be more exact.</p>
<p>New subscriber growth at <a href="http://www.photojojo.com/">Photojojo</a> continues to accelerate. It&#8217;s taken us 1 year and 3 months to get to this point, and we&#8217;ve spent $0 on <img src="http://www.amitgupta.com/blog/_uploads/2006/04/Logo-250px-whitebg.gif" align="left"/>advertising and marketing. It&#8217;s all thanks to really enthusiastic readers who blog about us, tell their friends about us, and help spread the word. Thank you!</p>
<p>As an aside, when Daily Candy was acquired by Bob Pittman, they were about 3 years in and had 100,000 subscribers to their daily email list (we&#8217;re twice a week.)</p>
<p>Another aside: Two friends have started their own email newsletters in the past couple months, and I&#8217;m a fan of both: Nicole Davis&#8217; startup <a href="http://brooklynbased.net/">Brooklyn Based</a> for all your Brooklyn-dwelling friends, and Scott Hurff&#8217;s excellent <a href="http://thefuego.com/">Fuego</a> for the classy men in your life.</p>
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			<wfw:commentRss>http://amitgupta.com/blog/shoebox/2007/07/03/photojojo-hits-100000-subscribers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>If You Have an Email List, Consider Writing an Email Like This One</title>
		<link>http://amitgupta.com/blog/shoebox/2007/06/19/if-you-have-an-email-list-consider-writing-an-email-like-this-one/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/06/19/if-you-have-an-email-list-consider-writing-an-email-like-this-one/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 03:43:14 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/06/19/if-you-have-an-email-list-consider-writing-an-email-like-this-one/</guid>
		<description><![CDATA[
When was the last time you got an email that was this simple and sweet from a company?
I don&#8217;t think I ever have. I have no idea who these guys are or when I signed up for their list. I kind of suspect I never did. But their email made me visit the site right [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image314" src="http://www.amitgupta.com/blog/_uploads/2007/06/Picture 3 1.png" alt="Picture 3 1.png" /></p>
<p>When was the last time you got an email that was this simple and sweet from a company?</p>
<p>I don&#8217;t think I ever have. I have no idea who these guys are or when I signed up for their list. I kind of suspect I never did. But their email made me visit the site right away anyway.</p>
<p>Kudos, Josh.</p>
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		<title>Two really great TV spots</title>
		<link>http://amitgupta.com/blog/shoebox/2007/04/17/two-really-great-tv-spots/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/04/17/two-really-great-tv-spots/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 02:59:22 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/04/17/two-really-great-tv-spots/</guid>
		<description><![CDATA[Unrelated, but I came across two really great ad series recently that I wanted to share.

AT&#038;T &#8220;You Will&#8221; Future Ads &#8212; I loved these optimistic ads about the future when they first came out, and they&#8217;re still fun. The cool thing is that most of amazingly awesome these things (video conferencing, on-demand video, online libraries, [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image289" src="http://www.amitgupta.com/blog/_uploads/2007/04/Picture 1 1.png" alt="Picture 1 1.png" align="right" />Unrelated, but I came across two really great ad series recently that I wanted to share.</p>
<ul>
<li><a href="http://youtube.com/watch?v=TZb0avfQme8">AT&#038;T &#8220;You Will&#8221; Future Ads</a> &#8212; I loved these optimistic ads about the future when they first came out, and they&#8217;re still fun. The cool thing is that most of amazingly awesome these things (video conferencing, on-demand video, online libraries, GPS, <a href="http://www.bestpalmsoftware.com/" style="color:#444444;background:#ffffff;border:none;text-decoration:none;cursor:text;">tablet computers</a>) <i>have actually come true!!</i> Unfortunately, in pretty much all cases, &#8220;the company that [brought] it to you&#8221; was <i>not</i> AT&#038;T. <small>[via <a href="http://adamvarga.com/blog/">Adam Varga</a>]</small>
</li>
<li>Those <a href="http://www.slate.com/id/2164266">mesmerizing UPS whiteboard ads</a> &#8212; The feel of these internet spots is friendly and informal. They&#8217;re hard not to watch. Directed by Errol Morris, <a href="http://www.lyricmagic.net/" style="color:#444444;background:#ffffff;border:none;text-decoration:none;cursor:text;">music</a> by The Postal Service, and the actor is actual the creative director for the campaign itself! <small>[via <a href="http://kottke.org/">Kottke</a>]</small>
</li>
</ul>
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			<wfw:commentRss>http://amitgupta.com/blog/shoebox/2007/04/17/two-really-great-tv-spots/feed/</wfw:commentRss>
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		<title>Photojojo/Lifehacker/Digg Traffic Impact</title>
		<link>http://amitgupta.com/blog/shoebox/2007/02/21/photojojolifehackerdigg-traffic-impact/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/02/21/photojojolifehackerdigg-traffic-impact/#comments</comments>
		<pubDate>Wed, 21 Feb 2007 06:21:46 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photojojo]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/02/21/photojojolifehackerdigg-traffic-impact/</guid>
		<description><![CDATA[
We ran a Photojojo tutorial today, How to make your own Photo Pop-Outs, that proved quite popular. We sent out a newsletter about it, it got picked up by a bunch of blogs, by Lifehacker, and later hit the Digg and Del.icio.us homepages.
Looking at the traffic patterns for the page over the course of the [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image259" src="http://www.amitgupta.com/blog/_uploads/2007/02/mint-photojojo.jpg" alt="mint-photojojo.jpg"  /></p>
<p>We ran a Photojojo tutorial today, <a href="http://www.photojojo.com/content/diy/make-your-own-pop-out-photos/">How to make your own Photo Pop-Outs</a>, that proved quite popular. We sent out a newsletter about it, it got picked up by a bunch of blogs, by Lifehacker, and later hit the Digg and Del.icio.us homepages.</p>
<p>Looking at the traffic patterns for the page over the course of the day, you can see what kind of impact each of those sources had. This is by no means a scientific survey, and there are surely a lot of complicating factors that swayed the numbers in one direction or another, but it&#8217;s interesting just the same.</p>
<p>Stats by Shaun Inman&#8217;s <a href="http://www.haveamint.com/">Mint</a>.</p>
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			<wfw:commentRss>http://amitgupta.com/blog/shoebox/2007/02/21/photojojolifehackerdigg-traffic-impact/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Who the Hell Are You?</title>
		<link>http://amitgupta.com/blog/shoebox/2007/02/16/who-the-hell-are-you/</link>
		<comments>http://amitgupta.com/blog/shoebox/2007/02/16/who-the-hell-are-you/#comments</comments>
		<pubDate>Fri, 16 Feb 2007 05:06:43 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2007/02/16/who-the-hell-are-you/</guid>
		<description><![CDATA[You may be a recent subscriber at Photojojo, or you may be a new customer at The Photojojo Store.
Either way, I don&#8217;t know who you are.
I signed up for a new telephony service today called Grand Central. An hour later, I got an email from the CEO. He&#8217;d checked out my blog, knew who I [...]]]></description>
			<content:encoded><![CDATA[<p>You may be a recent subscriber at <a href="http://www.photojojo.com">Photojojo</a>, or you may be a new customer at <a href="http://www.photojojo.com/store/">The Photojojo Store</a>.</p>
<p>Either way, I don&#8217;t know who you are.</p>
<p>I signed up for a new telephony service today called <a href="http://www.grandcentral.com/">Grand Central</a>. An hour later, I got an email from the CEO. He&#8217;d checked out my blog, knew who I was, and asked for feedback. I was flattered, and offered him what I could.</p>
<p>I used to look at every new Photojojo subscriber as they came in. If they had a custom domain name for their email address, I&#8217;d it out. Then we started getting more and more signups. Some days, we now get hundreds. It isn&#8217;t possible for me to check &#8216;em all out anymore.</p>
<p>I hate this.</p>
<p>I want a centralized database filled with people I should be paying attention to. Journalists, technologists, people who work at companies I care about, VIPs, sneezers, whoever I specify. And I want to be automatically notified whenever any of these people signs up for my newsletter or buys something from my store.</p>
<p>Why doesn&#8217;t something like this exist? Why doesn&#8217;t someone build something like this using LinkedIn or FaceBook as the database?</p>
<p>It would improve my ability to run my business, and I&#8217;d pay for it.</p>
]]></content:encoded>
			<wfw:commentRss>http://amitgupta.com/blog/shoebox/2007/02/16/who-the-hell-are-you/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Quick Examples of Clever Advertising and Graphic Design</title>
		<link>http://amitgupta.com/blog/shoebox/2006/08/27/quick-examples-of-clever-advertising-and-graphic-design/</link>
		<comments>http://amitgupta.com/blog/shoebox/2006/08/27/quick-examples-of-clever-advertising-and-graphic-design/#comments</comments>
		<pubDate>Sun, 27 Aug 2006 19:38:11 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://amitgupta.com/blog/shoebox/2006/08/27/quick-examples-of-clever-advertising-and-graphic-design/</guid>
		<description><![CDATA[


More on Sherb&#8217;s Blog (via del.icio.us)
]]></description>
			<content:encoded><![CDATA[<p><img id="image214" src="http://www.amitgupta.com/blog/_uploads/2006/08/afro.jpg" alt="afro.jpg" /></p>
<p><img id="image215" src="http://www.amitgupta.com/blog/_uploads/2006/08/coffeecup.jpg" alt="coffeecup.jpg" /></p>
<p><img id="image213" src="http://www.amitgupta.com/blog/_uploads/2006/08/drunkdriving.jpg" alt="drunkdriving.jpg" /></p>
<p>More on <a href="http://sherbsblog.com/photos/cleveradvertising.php">Sherb&#8217;s Blog</a> (via del.icio.us)</p>
]]></content:encoded>
			<wfw:commentRss>http://amitgupta.com/blog/shoebox/2006/08/27/quick-examples-of-clever-advertising-and-graphic-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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